Over the Moral

Giving something to others may be socially desirable and can be called moral economy. but in the capitalist economy moral minimize itself as passive reaction to the situation (dispensism(?)) and Giving becomes more than moral, and sometimes it can be the abuse of economic/political power. When it comes to giving something needed, it is exchanging the shame and life what is not moral. What if it is to give something to others what is not necessary for life, but just favorable? then the action is more than, or, over the Moral.